Guides
Straight answers to the questions Shopify founders actually ask about profit, costs, ads and content. No fluff, no gated PDFs.
Sales but no profit
The 6 leaks between a good revenue month and an empty bank account.
Hidden Shopify costs
Fees, apps, chargebacks and refunds: the full 2026 cost stack.
Calculate real profit
The full formula, what Shopify's reports miss, and the weekly 4-number habit.
Good profit margin
Real 2026 benchmarks by category, including the uncomfortable median.
Discounts and margin
The +70% units math behind every 20% sale, and what to do instead.
ROAS you actually need
Break-even ROAS = 1 divided by contribution margin. Everything follows.
How often to post
The 2026 cadence data, the 3.5% reach reality, and what content is actually for.
Get recommended by AI
The honest GEO checklist for merchants, and the myths agencies sell.
Not sure where to start?
Run the free Profit Leak Score. It shows you which leak to fix first.
Scan my store free →Free · no signup · no credit card. Lytix itself is $99/month after a 7-day free trial.
Last updated: 2026-07-18. Facts about third-party tools are checked periodically; if you spot something outdated, email support@getlytix.com and we will fix it.