Break-even ROAS calculator
The ROAS below which every ad-driven order loses money, computed from your actual cost structure. Free, no signup.
What this tells you
Break-even ROAS is 1 divided by your contribution margin ratio. At 50% contribution margin you break even at 2.0x; at 30% you need 3.3x just to not lose money. This is why copying someone else's ROAS target is dangerous: their costs are not yours. Lytix computes your real contribution margin from live store data and judges every channel against it, so a below-break-even campaign cannot hide inside a blended average.
Judge your live campaigns against your real break-even
Connect your store and Lytix tracks margin per channel continuously.
Scan my store free →Free · no signup · no credit card. Lytix itself is $99/month after a 7-day free trial.
Common questions
What is a good ROAS target above break-even?
A common rule is 1.5x your break-even, leaving roughly a third of ad-driven contribution as profit. Your growth stage and cash position should tune it.
Why does my agency quote a different number?
Many targets are set from revenue, ignoring COGS and fees. A target that ignores your cost structure is a guess.
Last updated: 2026-07-18. Facts about third-party tools are checked periodically; if you spot something outdated, email support@getlytix.com and we will fix it.