Lytix vs TrueProfit
TrueProfit is the most popular pure profit tracker on Shopify and a genuinely good one. Lytix computes the same real profit numbers, then goes further: it tells you what to do about them every morning, and connects trends, content and SEO to the same brain.
Side by side
| TrueProfit | Lytix | |
|---|---|---|
| Price | From $35/mo (300 orders), tiers by order volume plus overage fees | $99/mo flat, any order volume, 7-day free trial |
| Core focus | Real-time net profit tracking: COGS, fees, shipping, ad spend | Same profit math, plus a daily AI action brief across your whole business |
| AI layer | MCP connector on the $200/mo Enterprise tier so LLMs can query data | Built-in: Command Center brief, Ask AI, trend radar, weekly content briefs |
| Content and trends | None | Trend radar matched to stocked products plus Monday content briefs |
| Ad platform sync | Meta, Google, TikTok, Bing, Snapchat, Amazon | Meta Ads today; Google Ads attribution via UTM. TikTok not yet |
| SEO and AI search | Not covered | SEO plus AI answer engine visibility and actions |
When to pick TrueProfit
- You want the cheapest credible profit tracker and nothing more
- You run TikTok, Snapchat or Bing ads and need those costs synced today
- You are a dropshipper using its fulfillment platform integrations
- You want simple single-purpose software with mobile apps
When to pick Lytix
- You want the numbers AND a daily prioritized action from them
- You want trends, content briefs and SEO connected to your profit data
- You want competitor intelligence and AI-search visibility in the same login
- You prefer one flat price over order-volume tiers and overage fees
See what Lytix sees, before you decide anything
Run the free Profit Leak Score on your store. 60 seconds, reads only your public site.
Scan my store free →Free · no signup · no credit card. Lytix itself is $99/month after a 7-day free trial.
Common questions
Does Lytix track the same costs as TrueProfit?
Yes. Lytix computes net profit after COGS, ad spend, shipping, returns and transaction fees, per day and per SKU, from your Shopify data.
Is TrueProfit cheaper?
At low order volumes, yes: it starts at $35/mo. As volume grows its tiers and overage fees rise, while Lytix stays flat at $99/mo.
Why pay more for Lytix?
You are not paying for profit tracking. You are paying for an operating system that turns the numbers into one clear daily move, plus trends, content and SEO in the same brain.
Last updated: 2026-07-18. Facts about third-party tools are checked periodically; if you spot something outdated, email support@getlytix.com and we will fix it.