Lytix vs Triple Whale
Triple Whale is the market-leading attribution and e-commerce data platform. Lytix is an AI operating system centred on real profit and a daily action brief. They solve different core problems, and for many brands the honest answer depends on ad spend and store size.
Side by side
| Triple Whale | Lytix | |
|---|---|---|
| Price | Free tier; paid from roughly $219/mo, scaling with your GMV, 12-month commitment | $99/mo flat, 7-day free trial, no annual commitment |
| Core focus | Ad attribution accuracy (Triple Pixel), unified data, Moby AI analytics | Net profit after COGS, ads, shipping and fees, plus one clear daily action |
| AI layer | Moby agent: analysis, forecasts, ad actions on the $749+ Automate tier | Daily Command Center brief, trend radar matched to your stock, weekly content briefs |
| Content and trends | Ad creative analytics; no organic content generation or trend-to-product matching | Trend radar plus Monday drop of ready-to-shoot content briefs from your own catalog |
| SEO and AI search | Not covered | SEO plus AI answer engine (GEO/AEO) visibility and actions |
| Integrations | 60+, including TikTok, Snapchat, Amazon, Walmart | Shopify, Meta Ads, Klaviyo, Google Search Console. TikTok and Pinterest not yet |
When to pick Triple Whale
- Your #1 problem is ad attribution accuracy across heavy paid spend
- You want an AI that executes ad-account actions, not only recommendations
- You need enterprise measurement: MMM, incrementality, SOC 2, SSO
- You rely on TikTok, Amazon or Walmart data today
When to pick Lytix
- You want to know real profit per day and per SKU, not just ROAS
- You want one clear action each morning instead of another dashboard to interpret
- You want trends and content briefs grounded in the products you actually stock
- You want a flat $99/mo without GMV-scaled pricing or a 12-month commitment
See what Lytix sees, before you decide anything
Run the free Profit Leak Score on your store. 60 seconds, reads only your public site.
Scan my store free →Free · no signup · no credit card. Lytix itself is $99/month after a 7-day free trial.
Common questions
Is Lytix an attribution tool like Triple Whale?
No. Lytix attributes revenue by channel using UTM and order data, but it does not have a tracking pixel. Triple Whale is the stronger pure attribution product; Lytix is the stronger profit and action product.
Can I use both?
Yes. Some brands keep an attribution tool for ad buying and use Lytix as the daily operating layer for profit, trends and content.
How does pricing really compare?
Triple Whale paid plans scale with GMV and typically require a 12-month subscription. Lytix is $99/mo flat with a 7-day free trial and founding members keep that rate for life.
Last updated: 2026-07-18. Facts about third-party tools are checked periodically; if you spot something outdated, email support@getlytix.com and we will fix it.