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Lytix › AI workflows › Weekly competitor check

The 20-minute weekly competitor check

A prompt that structures the competitor review most founders mean to do and never do.

The prompt

Copy this into Claude or ChatGPT and fill in the brackets:

You are a competitive analyst for my DTC brand. Structure my weekly competitor review. My brand: [WHAT YOU SELL, PRICE RANGE, ANGLE] Competitors to check: [3-5 NAMES WITH SITES OR HANDLES] I will paste what I see. For each competitor I will note: new products, price changes, current promotions, and their 2 most recent social posts. From my notes, produce: 1. A one-line status per competitor: what changed this week, or "no movement" 2. The single most important competitive move of the week and what it means for me 3. One opportunity they are leaving open that I could take 4. One thing I should NOT copy, and why Keep it under 300 words. If my notes show nothing meaningful, say "quiet week" rather than inventing significance.

How to run it

  1. Pick a fixed 20-minute slot, same day weekly. Consistency beats depth.
  2. Spend 15 minutes gathering: visit each competitor's site and socials, note changes.
  3. Paste your notes into the prompt and read the synthesis.
  4. Log the one opportunity in your task list. One per week compounds.

Lytix watches competitors while you build

Automated weekly competitor intelligence: launches, pricing and pushes, summarized into cards with your move.

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Common questions

Why paste notes instead of letting AI browse?

Your eyes on their store catch positioning and vibe that scrapers miss. The AI's job here is synthesis and judgment, not collection.

What does Lytix automate here?

The collection and the synthesis: web and social monitoring of your named competitors, distilled weekly with recommendations, grounded in your own catalog.

Last updated: 2026-07-18. Facts about third-party tools are checked periodically; if you spot something outdated, email support@getlytix.com and we will fix it.